Privacy Policy

Effective Date: September 12, 2026
 

Athena Sports Performance and Rehab, PLLC (“Athena Sports Performance and Rehab,” “Athena,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the information you provide when visiting our website.

This Privacy Policy explains how we collect, use, disclose, and protect information obtained through www.athenasportsperformancerehb.com  or affiliated websites.

By using the Website, you acknowledge the practices described in this Privacy Policy.
 

1. Information We Collect

We may collect information that you voluntarily provide to us when you interact with the Website, including:

• Your name

• Email address

• Telephone number

• Information submitted through contact or inquiry forms

• Information provided when requesting or scheduling an appointment

• Information included in communications with us

• Other information you voluntarily provide

Please do not submit detailed medical information, medical records, or other sensitive health information through a general Website contact form unless specifically requested by Athena Sports Performance and Rehab.

When you become a patient of Athena Sports Performance and Rehab, additional personal and health information may be collected in connection with your care. Information collected and maintained as part of your patient record may constitute protected health information (“PHI”) under the Health Insurance Portability and Accountability Act (“HIPAA”). The use and disclosure of PHI is addressed separately in our Notice of Privacy Practices.

2. Information Collected Automatically

When you visit our Website, certain information may be collected automatically through cookies, analytics tools, and similar technologies.

This information may include:

• IP address

• Browser type

• Device type

• Operating system

• Pages visited

• Time spent on the Website

• Referring website

• Date and time of Website visits

• General geographic information

• Other technical information regarding your interaction with the Website

We use this information primarily to understand how visitors use our Website, improve Website functionality and content, monitor Website performance, and maintain Website security.
 

3. Google Analytics

We use Google Analytics to help us understand how visitors use our Website and to evaluate Website traffic and performance.

Google Analytics may collect information such as your device type, browser information, pages visited, approximate geographic information, and interactions with the Website. Google Analytics may use cookies and similar technologies for these purposes.

Google's collection and use of information is governed by Google's applicable privacy policies and terms.

You may be able to limit or disable cookies through your browser settings. You may also have additional choices regarding Google's collection and use of information depending on your device, browser, or Google account settings.
 

4. Cookies and Similar Technologies

Our Website may use cookies and similar technologies to:

• Operate and maintain the Website

• Understand Website traffic and usage

• Improve Website functionality

• Analyze Website performance

• Remember certain preferences

• Evaluate the effectiveness of our marketing efforts

You may adjust your browser settings to refuse or delete cookies. However, disabling cookies may affect certain Website functionality.
 

5. Jane App and Online Scheduling

Athena Sports Performance and Rehab uses Jane App as a practice-management and scheduling platform.

If you schedule an appointment, create a patient account, complete forms, make payments, or otherwise interact with Athena through Jane App, information you provide may be collected and stored through Jane's platform.

This information may include contact information, appointment information, billing information, and health or treatment information as appropriate for the services you receive.

Athena Sports Performance and Rehab maintains control over patient information collected through its Jane account. Jane acts as a service provider/platform for Athena and provides security measures designed to protect patient information. Jane states that patient data is encrypted in transit and at rest and that HIPAA-related customers may request a Business Associate Agreement.

For more information about how Jane handles information, please review Jane's Privacy Notice and security information.

Important: Information submitted through Jane as part of your patient care is subject to our applicable healthcare privacy practices and our Notice of Privacy Practices.
 

6. How We Use Information

We may use information collected through the Website to:

• Respond to inquiries

• Communicate with prospective and current clients

• Schedule and manage appointments

• Provide information about our services

• Improve our Website and services

• Analyze Website traffic and performance

• Maintain Website security

• Communicate administrative or service-related information

• Send marketing communications when permitted

• Comply with legal and regulatory obligations

• Prevent fraud, abuse, or unauthorized activity

We do not sell your personal information.
 

7. Healthcare Information

Athena Sports Performance and Rehab provides physical therapy and sports performance services. Information collected as part of your healthcare treatment may include health information that is protected under applicable federal and state laws, including HIPAA where applicable.

Our Notice of Privacy Practices explains how we may use and disclose protected health information and describes your rights regarding that information.

The Website Privacy Policy should not be interpreted as replacing or modifying our Notice of Privacy Practices.
 

8. Social Media

Athena Sports Performance and Rehab maintains social media accounts, including Instagram.

If you interact with our social media accounts, follow links from our Website to social media platforms, or otherwise interact with third-party social media services, those platforms may collect information about your activity.

Third-party social media platforms, including Instagram, operate independently from Athena Sports Performance and Rehab and have their own privacy policies and terms.
 

We encourage you to review the privacy practices of any third-party social media platform you use.

Athena Sports Performance and Rehab will not intentionally disclose protected health information about a patient through social media without appropriate authorization.
 

9. Third-Party Websites and Services

Our Website may contain links to third-party websites and services, including:

• Jane App

• Instagram

• Google services

• Other websites or resources that may be useful to our clients

We are not responsible for the privacy practices, security, or content of third-party websites or services.

Once you leave our Website, the privacy policy of the third party will apply.
 

10. Sharing of Information

We may share information with service providers that help us operate our Website or business, including technology, scheduling, analytics, hosting, payment, and communications providers.

We may also disclose information when required or permitted by law, including when necessary to:

• Comply with a legal obligation

• Respond to a valid legal process

• Protect our rights or property

• Protect the safety of our clients, Website visitors, or others

• Investigate suspected fraud or unauthorized activity

• Respond to an emergency when legally permitted

Protected health information will be used and disclosed in accordance with applicable healthcare privacy laws and our Notice of Privacy Practices.
 

11. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, disclosure, alteration, or destruction.

However, no method of electronic transmission or storage is completely secure. We cannot guarantee the absolute security of information transmitted through the Internet.
 

12. Children's Privacy

Our Website is not intended to knowingly collect personal information directly from children under 13 without appropriate parental or guardian involvement.

Athena Sports Performance and Rehab may provide services to minors. Information relating to a minor's healthcare services may therefore be collected from a parent, guardian, or other authorized individual through appropriate healthcare and scheduling processes.
 

13. Your Privacy Choices

You may contact us regarding certain personal information we maintain about you and may request access to, correction of, or deletion of certain information, where applicable.

Certain information may need to be retained because of legal, regulatory, healthcare, accounting, or other obligations.

If you have questions about your protected health information or healthcare privacy rights, please refer to our Notice of Privacy Practices.
 

14. Marketing Communications

If you provide your email address to Athena Sports Performance and Rehab, we may use it to respond to your inquiry and, where permitted, send information about our services, programs, events, or other business-related communications.

You may opt out of promotional communications at any time by following the unsubscribe instructions provided in the communication or by contacting us directly.
 

Opting out of marketing communications will not prevent us from sending necessary administrative or service-related communications.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, services, or applicable laws.

When we make changes, we will update the Effective Date at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically.
 

16. Contact Us

If you have questions about this Privacy Policy or Athena Sports Performance and Rehab's privacy practices, please contact:

Athena Sports Performance and Rehab, PLLC
1451 Highland Avenue
Needham, MA 02494
United States

Website: www.athenasportsperformancerehb.com
Email: emily@athenasportsperformancerehab.com 

Last Updated: September 12, 2026